Search engines such as Google as black boxes that hand out page one search rankings for websites and blogs post based on secret and mysterious calculations. In essence that is true

That’s why it is important to optimize your site structure and make sure that it highlights all important parts and content of your website to both users and search engines.



1: Improve your link profile

To get the attention of Google it is necessary to have add links from other websites pointing to your website.

If the back links are coming from big and trusted websites, they have more value and that can positively influence your Google rankings.

2: Get your on-page SEO right

An SEO Friendly website is a lot more easier for Google to ‘read’ and the more information it can ‘understand’ from a website, the greater are the chances of achieving a good ranking. for more information on how to get on-page SEO correct.

3 Perform a technical SEO Audit

Technical SEO is very important in the whole SEO process. If there are issues with the technical as part of SEO, your rankings can be negatively affected, even if you do everything correctly.

It is highly recommended that you perform a SEO audit every six months to ensure that Google can access an index on your website without problems.

The most important items to review the audit include:

  • The index coverage report in Google Search console
  • Proper use of URLs
  • Correct use of structured data markup (website and individual pages)
  • HTML and XML Sitemaps


4.Use alt tags

Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers or screen readers.

These are only a few of the many methods for improving your search engine ranking. If you want to learn more, we recommend the following resources:



5.Update Your Content Regularly

You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh. Audit your content on a set schedule [semester for example) and make updates as needed.




As Google continues to close the door on spam techniques and schemes, anyone serious about digital marketing needs to take a long view The strategies mentioned above new. They do, however, require work and a continual investment of resources.