Category: small business

  The only way to start a business venture with confidence is to develop a good marketing plan—one that’s backed up with facts and research. This document clearly shows how you’ll attract customers to your product or service and persuade them to buy. The marketing plan also builds confidence with financial institutions, showing lenders that […]

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Negotiating is a skill that’s often associated with C-suite executives finalizing big business deals behind closed doors. But in reality, it’s something we all do every day. From discussing who gets to wash the dishes to getting a better deal in the annual yard sale, we negotiate on a regular basis, except (quite ironically) in […]

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Contagious – Why Things Catch On by Jonah Berger (Professor of Marketing at The Wharton School of Business, University of Pennsylvania) distills years of research into understanding why certain ads, products, YouTube videos, political movements, songs, and/or restaurants catch on, while others are ignored. The premise was simple. Whether you are in marketing, politics, engineering […]

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