Author: Top Writer

  The only way to start a business venture with confidence is to develop a good marketing plan—one that’s backed up with facts and research. This document clearly shows how you’ll attract customers to your product or service and persuade them to buy. The marketing plan also builds confidence with financial institutions, showing lenders that […]

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The only way to start a business venture with confidence is to develop a good marketing plan—one that’s backed up with facts and research. This document clearly shows how you’ll attract customers to your product or service and persuade them to buy. The marketing plan also builds confidence with financial institutions, showing lenders that your […]

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Negotiating is a skill that’s often associated with C-suite executives finalizing big business deals behind closed doors. But in reality, it’s something we all do every day. From discussing who gets to wash the dishes to getting a better deal in the annual yard sale, we negotiate on a regular basis, except (quite ironically) in […]

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Contagious – Why Things Catch On by Jonah Berger (Professor of Marketing at The Wharton School of Business, University of Pennsylvania) distills years of research into understanding why certain ads, products, YouTube videos, political movements, songs, and/or restaurants catch on, while others are ignored. The premise was simple. Whether you are in marketing, politics, engineering […]

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Contagious is about spreading information from person to person via word of mouth and social influence. To be talked about, shared, or imitated by consumers, coworkers, and constituents. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer […]

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PREAMBLE Purple cow is an innovation book written by a marketing expert and bestselling author Seth Godin. It teaches the practical direction to remarkable brand and how to make our product stand out. Purple cow is a self-help book for entrepreneurial marketers who find themselves following big brands where innovation is far-flung. The main message […]

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Technology has had a major impact in the modern workplace, revolution the way businesses conduct their daily activities. Whatever industry you are operating in, technology helps your customers access all the information they need to successfully interact with your company. It can also help staff perform their jobs more efficiently. five ways technology can improve […]

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